The Motive Web Design Glossary
gateway/doorway pages
Search engine optimisation
Gateway content ‘hubs’ can improve search engine ranking. The more specific the content, the more likely that the page will contains words and phrases that match the term entered by a user when searching (and so be assigned a higher ranking by a search engine).
A gateway page is a subpage of a website that caters to a specific audience; either directly: by providing information addressing the needs of that audience; or indirectly: by aggregating content by subject/topic area.
landing page, search engine, SEO, spider
Glossary A-Z