Information architecture is not limited to websites, nor virtual information spaces. In the real world, the discipline is often referred to as ‘wayfinding’, and is concerned with the design of signage systems, paths and information environments.
Information architecture describes the structure and methodology by which information (such as website content), is organised.
Information architecture is typically formulated through consideration of user intention (primary tasks), and managing the relationship between the user and content or services (how tasks can be completed). A humanist perspective would place emphasis on catering solely to the user’s needs however, for commercial organisations, business needs are an additional consideration. For example, a business may want to promote messages or products that would not be actively sought-out by the user.